I have a story that I have told each social media client that I speak with at one point or another, and now I would like to share it with you
Back in February was my first visit to the NYNOW show at the Javits Center in NYC. The NYNOW is a huge trade show for home + lifestyle with over 2500 exhibitors. Knowing I was soon to be trekking to NYNOW, I hopped onto Twitter and did some exploring of the hashtag #NYNOW. This way I could get a better understanding of who I was going to meet before even stepping foot into the event. With over 2500 exhibitors, a little prior research to hone in on who I really wanted to meet would have to pay off, right?
Well, it sure did. I announced to Twitter that I would be attending the event by tweeting #NYNOW on my account. Very shortly after I received a message and a tweet from the infamous Chelsea
Leifken, designer of luxury home accessories including the pillows here.
“Booth 1871 – looking forward to meeting!!” I did a little research, checked out her online presence, and knew I would not be leaving NYNOW without meeting her. She was the one person I knew I had to meet, prior to even stepping foot in the building. Her energy was simply contagious.
So when the big day came, getting to meet Chelsea and her equally as awesome sister Lindsey was the highlight of the show for me. Until this day, I don’t think I have met a more badass, creative, inspiring set of friends. Chelsea’s ambitious attitude beams through her product line: encouraging, motivating and edgy.
Chelsea and Lindsey made an everlasting impression on me from the start. To this day I retell the story of connecting with the Leifken sisters.
What makes you stand out is your effort and authenticity, and through social media Chelsea connected with me, a like-minded individual, ahead of time. Chelsea stood out and made an impact, how are you going to stand out?
Check out Chelsea Leifken here. And word on the street: coming soon are some custom painted leather jackets!