How often you should blog is controversial – some think you should blog every day, some think you should blog a few times a week. One thing is for sure – blog on the regular. (at least once a week).
Below are a few reasons why you should be updating your blog frequently:
- Gain Loyal Followers: When a viewer looks at a blog that is outdated, they are more likely to not come back and check in. Relevant, updated content keeps viewers coming back for more.
- Increase Traffic: High blog frequency can attract new viewers. Search engine optimization (SEO) increases traffic to your blog when you use relevant keywords, external links and quality content – regularly.
- Higher Site Index: Blogging often will help index your site to a higher ranking much faster than not blogging often.
So don’t give up! If you have a blog and it has not been updated recently, start today and make it become relevant again. A helpful tip is to set up a blog calendar as a reminder to blog on the reg.
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