Throughout the past year I have become much more cognizant of websites. I catch myself analyzing the design and experience regularly. I have come across so many beautiful, responsive and creative websites. These websites are fully functional, appealing to the eye – but some still missing one thing.
I cannot stress the importance of a blogger, artist or business having a subscribe button on their website, on every page of their website for that matter. Your page can be the most beautiful page in all of the land, but remember the name of your game should be to convert your web audience into subscribers.
A tribe is a group of people connected to one another, connected to a leader, and connected to an idea.
The true members of the tribe you are building are those who click that button. They WANT to know more about what you have going on. They have voluntarily clicked in to connect. They are your true tribe, your targeted audience.
The Overlooked Gem
E-mail lists are an overlooked gem. You would much rather share or promote to those who willingly engaged, than share or promote with a general audience. As you know, Facebook and Twitter can become quickly swarmed with content, easily pushing your message to the bottom. An email will sit in your tribe’s inbox until it is opened.
With Mailchimp, the benefits are unlimited. Mailchimp provides you with the opportunity to build your email list with embedded forms for your website. You have the ability to design your own custom, responsive newsletters. You are even provided with detailed data analysis which includes subscriber data, how many people have joined your list, how many people have actually opened your email, etc.
I highly recommend if you do not already have a subscribe button on your webpage to add it as soon as possible. If you need any assistance or have any questions regarding Mailchimp please feel free to give me a shout!