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Kimberly Reddington

Naugatuck Valley Community College – Marketing

Kimberly Reddington · February 19, 2020 · Leave a Comment

Hi! I’m Kimberly Reddington (linkedkim)

History
Brookfield High School
Western Connecticut State University (BBA Marketing, Interactive Marketing Option)

How did you get started in your business? Never Underestimate the power of working for free…

Just start…

Obstacles you encountered? “Not enough experience”

Key Areas of Focus

  • Social Media Marketing
  • Email Marketing
  • Event Marketing

Success With Various Media

  • Facebook (targeted ads)
  • LinkedIn (organic reach)
  • Video
  • Email marketing

Don’t Forget Email Marketing as Part of Your Digital Strategy!

Kimberly Reddington · October 22, 2019 · Leave a Comment

  • 99% of consumers check their email every day. (Hubspot)
  • 80% of business professionals believe that email marketing increases customer retention. (Hubspot)
  • >59% of marketers say email is their biggest source of ROI. (Hubspot)
  •  Automated email messages average 70.5% higher open rates and 152% higher click-through rates than “business as usual” marketing messages. – (Epsilon Email Institute)
  • Emails are now opened more on mobile than desktop (eMailmonday)
  • The iPhone is the most common mobile device subscribers use to open their email for the first time. (Campaign Monitor)
  • 75% of Gmail’s 900M users access their accounts via mobile devices. (TechCrunch)

Two Things You Need To Know

Kimberly Reddington · August 29, 2019 · Leave a Comment

I know we’re all super busy trying to crush it so I’ll make this quick…VIDEO & LINKEDIN ARE ON FIRE RIGHT NOW.

On the social platforms, video’s are flying (and organically!)…and when you’re connecting your YouTube channel to your website, Google is LOVIN’ it!

We need to do our best to focus on both Video + LinkedIn daily…yup, daily. 🙂

Below are links to two free & juicy pieces of Gary Vee content to watch/listen to.

Important messages from Gary:

”I believe that every business, every person, has to produce pictures videos and audio sounds for Facebook, Twitter, Instagram, LinkedIn. The social networks of where people interact is where you need to be.”

“Document your journey.”

“We’ve never lived in a time where the attention of our consumer is easier to get to…it’s hard, it takes time, but the cost is low. If you are not producing content on LinkedIn, you’re making a huge mistake.”

“Talk about what you’re passionate about, what you like, or what you know.”

As always, if you need help with social media management/marketing, I’m a text away!

And don’t forget…bring value always!

-Kim

6 Tips To Sell Without Selling From Gary Vee

Kimberly Reddington · June 1, 2019 · Leave a Comment

Happy Monday! Gary Vee published this last week and it’s super important! Short, sweet & game changing.

Now go crush it.

Click here to read/listen to Gary Vaynerchuk elaborate about the “6 Tips to Sell Without Selling!”

Document the Process

Kimberly Reddington · March 7, 2019 · Leave a Comment

🎥 the process.⚡️ Whether you’re a realtor, a sandwich artist or an accountant. What you do is cool. No, seriously! Here’s a #BTS peek of a photoshoot from this week at @annekoplikdesigns with WCSU student & filmmaker @mikehessofficial

Side note – Mike just produced a video I’m pumped to share with you guys later this week. I told him our idea…he produced epicness. In the meantime you can check out his most recent release on the WCSU home page. Stay tuned.

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