Motivation

Let’s Rock! Building Your Digital Marketing Strategy for 2019!

Kimberly Reddington · January 1, 2019 · Leave a Comment

Happy 2019…now let’s rock!!

Below are two gifts created for us by Gary Vee. If you take the time to listen, I predict lots of winning for you in 2019.

PODCAST 1 Lesson: USE Your Personal Brand!
PODCAST 2 Lesson: Don’t Be a Vanilla Marketer – FB/Insta ads allow us to segment – take advantage (while it’s cheap!)

After you’re done, let me know when you’re ready to create a digital strategy you’re proud of.

I even included my own show notes below – what I believe to be the most valuable parts of the episodes.

“Lessons in Branding & Marketing with THE EIGHTH”
Gary Vaynerchuk

7:00 Just making sure. You’re running facebook ads?
Instagram? Influencers?

16:00 Can I ask you a crazy question? Have you thought about building your brand? I think that is the biggest wildcard. But if you ask me how it becomes big, it’s how you became big. There’s a new way to become big.

18:30 I’m not joking when I tell you, that if you asked me, push comes to shove, to be historically correct, on the thing that made your business big, it would be a human being following you around with a camera every day.

19:45 Follows you around. It’s you having business meetings. It’s a show. It airs on Facebook and YouTube. And I believe it would be the biggest gateway drug to the growth of your business.

20:38 They [your prospect/customer] just want to see the truth.

25:07 It could be Cheers. It could be Sex in the City. It can be anything you want it to be. You’re in control of the final edit.

25:30 You have to show vulnerability. You have to show humanity. You have to show the shit you don’t want to show, otherwise you’re back to television.

“The Future Of CPG Brands –
Fireside Chat In Facebook Dubai”
Gary Vaynerchuk

3:50 I only care about long term branding and marketing.

9:40 This is the golden era to market on Facebook, Instagram & Youtube.

12:53 I don’t think you should show your logo in the first 3 seconds. I have unlimited data on sales and results that show that’s a bad idea. While everyone talks about shorter and shorter, you can make a very bad 6 second video, you can make a remarkable 3 minute video. People will watch 4 minute videos if you make something remarkable. If you make a 4 min video that is good and actually interesting its far more likely they’ll see that than a 15 second commercial that just talks about the price of something, or an ad.

23:28 Instagram story ads are so grossly underpriced it’s almost uncomfortable.

24:41 People are making one video and putting it on YouTube and Facebook. We’re not producing creatively natively, contextually to the platforms we’re marketing on. We’re using television mentality for the internet. It’s remarkably wrong.

25:23 The sheer amount of attention on mobile is extraordinary.

25:50 I’m a simple guy. Tell me where the attention is. Tell me what the cost is. Do I think that’s right? Can I create creative to fill it at a low enough cost that I can test 7, 15…This is not A/B testing, this is A-quadruple z testing.

27:00 Brand campaigns and television are vanilla because you’re trying to reach everybody. If you start from the bottom you can go after expats from the UK vs. expats from the US. If you know thats who you are going to reach, you know your message will be slightly different.

36:01 When you look at gymshark and fashion nova. The biggest spenders are people you’ve never heard of, but you’re about to hear of in 24 months. When there is underpriced attention, the biggest spenders become the leaders of the next generation.

38:45 If you know you’re getting in front of a 27-33 year old who makes 100k a year imagine what you’d say. It’s going to be different than what you would do to a 55-80 man who makes 40k a year. Yet we don’t make content like that.

40:35 There are companies that have gone from 0 to 600 mil in revenue in the past few years on the back of only Instagram and Facebook.

40:45 I think every company here should have a daily podcast. Act more like a media company than an advertiser.

42:50 Film everything. Create 80 pieces of content from it.

48:25 Authenticity is completely mapped to lack of fear. SO from a corporate perspective it’s driven by fear. It’s all defense.

Support Something

Kimberly Reddington · March 14, 2016 · Leave a Comment

Write a blog post that scares you. Care so much that it makes your hesitate before you hit publish.” -Jonny Nastor

I read this line in Jonny Nastor’s newsletter today, it really made me think. I rack up thoughts and jot them in my iPhone. They are sitting there. With no one to read them. Jonny’s newsletter urged me to take the few minutes to publish.

I encourage you to support something today. I glimpse at my social media and take note that the easy things are massively liked. The food pictures, the selfies, the sunsets. What I recognize that isn’t supported enough…is the passion of individuals.

If you see someone paint something beautiful, someone picking up soccer again, someone starting a band, a business or a craft – support them. Throw a vitalizing message their way. Pat them on the shoulder. There are far too many likes on basic topics, and not enough likes on the work that matters. On those attempting to make an impact or those feeding their soul.

I hesitated to share this thought in the past…

Publish.

The American Field Experience

Kimberly Reddington · September 23, 2015 · Leave a Comment

Republished from All New American

The American Field experience is one I can’t quite put into words. It’s like walking into Disney World. A Disney World exclusively for creative, passionate, inspired adults who know they were placed here on earth to put their own ding on the universe. That is the most suitable way I can describe how it feels to step into an American Field event. For those of you who don’t already know, American Field is “a pop up exhibition and market featuring the best of American Made goods and the people who make them. It’s not a trade show, it’s a celebration of trade.” This past weekend team All New American visited the first of four shows for 2015 out in Boston at the Innovation and Design Building.

American Field Boston at the Innovation and Design Building

The excitement begins to creep up your spine the second you arrive. You hop into an industrial freight elevator jam packed with 20 people who are just as enthusiastic to attend the event as you are. Whether it be a fellow maker, or someone who genuinely appreciates the tale behind a finished product. The freight elevator doors open. Lights hanging from the ceiling. Smiles beaming. Energy you can’t help but absorb. Magic.

cc-1 — Patrick Clarke & Haley Earls of Cape Clasp

Mark Bollman, founder of American Field, surely hit the nail on the head when creating this American Made pop up market. Finally a place where a group of like-minded, soul driven people can gather in one place to tell their own stories and showcase their own goods, their pride and joy. The public now has the opportunity to physically touch these American Made products first hand, and the ability to speak with the makers who have put their heart into their product.

I had the pleasure of seeing Patrick and Haley of Cape Clasp, friends I made last year at the Brooklyn American Field show. Haley made me a custom whale bracelet while I racked Patrick’s brain about all the epic Cape Clasp contests and giveaways he hosts. I got to finally meet Peter from Montauk Tackle, someone I have known through our maker stories, but had yet to meet in person. Peter and his friend Chris from Boston dropped in to visit all the makers. In the next aisle I got to observe Throne making their eye catching watches that I have been drooling over on Instagram. It’s just a whole new ballgame meeting the real life people behind these astounding creations, made right here in the U S of A.

af-4 — Peter Mormino & Christopher Casey

I encourage you all to attend an American Field event if you have the opportunity. Passion is contagious, and the vendors and attendees will have you leaving the event with more American spirit than you will know what to do with, and camaraderie that is worth more than money can buy.

af-2 — Michael Shaker & Kimberly Reddington

I would like to thank Mark Bollman and his team for all you have done to make this pop up become a reality. Your hard work and dedication has provided an unforgettable experience for American made makers, doers and enthusiasts.

Team All New American is more than pumped for our first American Field booth in Brooklyn November 21-22. We hope to see you there!

For more information on the upcoming American Field events click here.

af-1 — American Field Team: Steven Oranges, Mike Stone, Jason Kaplan, Mark Bollman

Create Your Own Plot Twist

Kimberly Reddington · August 3, 2015 · Leave a Comment

Sometimes I wonder how I have 900 things to do and about an hour to do them all. Update website, schedule social media campaign, create contest rules, etc… In one way or another I am sure you know exactly where I am coming from.

Then I pull my own plot twist and say to myself this:

“Yes, you may be swamped with things to do, but are you swamped with things you love to do?”

And I answer yes. I would now consider the situation a win.

Turn your own day around with one simple question. Sometimes all you need to do is create your own plot twist.

Social Media: What Makes You Stand Out ft. Chelsea Leifken

Kimberly Reddington · July 30, 2015 · Leave a Comment

I have a story that I have told each social media client that I speak with at one point or another, and now I would like to share it with you

Back in February was my first visit to the NYNOW show at the Javits Center in NYC. The NYNOW is a huge trade show for home + lifestyle with over 2500 exhibitors. Knowing I was soon to be trekking to NYNOW, I hopped onto Twitter and did some exploring of the hashtag #NYNOW. This way I could get a better understanding of who I was going to meet before even stepping foot into the event. With over 2500 exhibitors, a little prior research to hone in on who I really wanted to meet would have to pay off, right?

Well, it sure did. I announced to Twitter that I would be attending the event by tweeting #NYNOW on my account. Very shortly after I received a message and a tweet from the infamous Chelsea
Leifken, designer of luxury home accessories including the pillows here.

“Booth 1871 – looking forward to meeting!!” I did a little research, checked out her online presence, and knew I would not be leaving NYNOW without meeting her. She was the one person I knew I had to meet, prior to even stepping foot in the building. Her energy was simply contagious.

So when the big day came, getting to meet Chelsea and her equally as awesome sister Lindsey was the highlight of the show for me. Until this day, I don’t think I have met a more badass, creative, inspiring set of friends. Chelsea’s ambitious attitude beams through her product line: encouraging, motivating and edgy.

Chelsea and Lindsey made an everlasting impression on me from the start. To this day I retell the story of connecting with the Leifken sisters.

What makes you stand out is your effort and authenticity, and through social media Chelsea connected with me, a like-minded individual, ahead of time. Chelsea stood out and made an impact, how are you going to stand out?

Check out Chelsea Leifken here. And word on the street: coming soon are some custom painted leather jackets!