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Podcasts

Let’s Rock! Building Your Digital Marketing Strategy for 2019!

Kimberly Reddington · January 1, 2019 · Leave a Comment

Happy 2019…now let’s rock!!

Below are two gifts created for us by Gary Vee. If you take the time to listen, I predict lots of winning for you in 2019.

PODCAST 1 Lesson: USE Your Personal Brand!
PODCAST 2 Lesson: Don’t Be a Vanilla Marketer – FB/Insta ads allow us to segment – take advantage (while it’s cheap!)

After you’re done, let me know when you’re ready to create a digital strategy you’re proud of.

I even included my own show notes below – what I believe to be the most valuable parts of the episodes.

“Lessons in Branding & Marketing with THE EIGHTH”
Gary Vaynerchuk

7:00 Just making sure. You’re running facebook ads?
Instagram? Influencers?

16:00 Can I ask you a crazy question? Have you thought about building your brand? I think that is the biggest wildcard. But if you ask me how it becomes big, it’s how you became big. There’s a new way to become big.

18:30 I’m not joking when I tell you, that if you asked me, push comes to shove, to be historically correct, on the thing that made your business big, it would be a human being following you around with a camera every day.

19:45 Follows you around. It’s you having business meetings. It’s a show. It airs on Facebook and YouTube. And I believe it would be the biggest gateway drug to the growth of your business.

20:38 They [your prospect/customer] just want to see the truth.

25:07 It could be Cheers. It could be Sex in the City. It can be anything you want it to be. You’re in control of the final edit.

25:30 You have to show vulnerability. You have to show humanity. You have to show the shit you don’t want to show, otherwise you’re back to television.

“The Future Of CPG Brands –
Fireside Chat In Facebook Dubai”
Gary Vaynerchuk

3:50 I only care about long term branding and marketing.

9:40 This is the golden era to market on Facebook, Instagram & Youtube.

12:53 I don’t think you should show your logo in the first 3 seconds. I have unlimited data on sales and results that show that’s a bad idea. While everyone talks about shorter and shorter, you can make a very bad 6 second video, you can make a remarkable 3 minute video. People will watch 4 minute videos if you make something remarkable. If you make a 4 min video that is good and actually interesting its far more likely they’ll see that than a 15 second commercial that just talks about the price of something, or an ad.

23:28 Instagram story ads are so grossly underpriced it’s almost uncomfortable.

24:41 People are making one video and putting it on YouTube and Facebook. We’re not producing creatively natively, contextually to the platforms we’re marketing on. We’re using television mentality for the internet. It’s remarkably wrong.

25:23 The sheer amount of attention on mobile is extraordinary.

25:50 I’m a simple guy. Tell me where the attention is. Tell me what the cost is. Do I think that’s right? Can I create creative to fill it at a low enough cost that I can test 7, 15…This is not A/B testing, this is A-quadruple z testing.

27:00 Brand campaigns and television are vanilla because you’re trying to reach everybody. If you start from the bottom you can go after expats from the UK vs. expats from the US. If you know thats who you are going to reach, you know your message will be slightly different.

36:01 When you look at gymshark and fashion nova. The biggest spenders are people you’ve never heard of, but you’re about to hear of in 24 months. When there is underpriced attention, the biggest spenders become the leaders of the next generation.

38:45 If you know you’re getting in front of a 27-33 year old who makes 100k a year imagine what you’d say. It’s going to be different than what you would do to a 55-80 man who makes 40k a year. Yet we don’t make content like that.

40:35 There are companies that have gone from 0 to 600 mil in revenue in the past few years on the back of only Instagram and Facebook.

40:45 I think every company here should have a daily podcast. Act more like a media company than an advertiser.

42:50 Film everything. Create 80 pieces of content from it.

48:25 Authenticity is completely mapped to lack of fear. SO from a corporate perspective it’s driven by fear. It’s all defense.

I’m Back…

Kimberly Reddington · June 28, 2018 · Leave a Comment

“Have a blog because of the discipline it gives you. To know that you are going to write something tomorrow. Something that might not be read by many people, it doesn’t matter it will be read by you. Day by day you will begin to think more clearly. You will make predictions. You will make assertions. You will make connections. And there they will be in type for you to look at later. This practice of sharing your ideas helps us get out of our own head. It’s no longer the narrative inside, it’s the narrative outside, the narrative you’ve cared enough to share….if you are specific enough, and generous enough and consistent enough, it’s worth the journey.”

Seth Godin
Akimbo Podcast
Blogs & Platforms & Permission

It has been over 2 years since my last post, and what a 2 years it has been. Small business marketing is now in my blood, and I wouldn’t want it any other way. I will keep this one short, but I am excited to share with you what I have been learning (& listening to).

Kick the Hesitation

Kimberly Reddington · February 8, 2016 · Leave a Comment

kick

“Fail hard, push forward, and grow.”

Famous words from one of my favorite guru’s Jonny Nastor of Hack the Entrepreneur. Jonny’s weekly newsletter is gold. Regardless of your gig, Jonny has a sly way of creeping inside your brain and giving you some sort of mystical superpower to kick the hesitation.

At certain times even your closest family and friends don’t have a clue to how many try’s and fail’s you encounter on weekly basis, Jonny reminds you to keep pushing the limits. What’s the worst that can happen? You already have the competitive advantage to those who chose not to.

Thanks again for your motivation, Jonny. Cheers to a new, successful week.

P.S. I am excited to read your new book.

Currently jamming to: Don’t Stop Believin’ by Journey

Secret Source of Motivation

Kimberly Reddington · March 19, 2015 · Leave a Comment

When you commit to creating the work that makes you feel most alive, you know in your heart you are doing what you are supposed to be doing. You feel it in your soul. Creating an everlasting impact.

However, throughout your journey, you often question yourself and the path you have chosen. There are unforeseen emotions and circumstances you encounter. You seek validation that is not always so readily available. You may receive resistance from people you thought for sure would be entirely supportive.

All of us creative, passionate people struggle with the speed bumps which are part of our ride.

I would like to introduce to you to a new blog/podcast which will indeed compliment your remarkable journey.  “No Sidebar” discusses “intentionally designing a simple and successful life.” Thank you to Brian Gardner and Allison Vesterfelt for your most recent podcast episode, “Digital Business, Authenticity, and the Freedom of Being Yourself.” I was instantly drawn in to the podcast, not wanting the seconds to be winding down. It left me with a feeling of reassurance as well as fiery motivation. I think if you are reaching for the stars you will benefit from hearing it too.

Check it out here.

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