One of the most fascinating concepts to me has to be idea sharing. New perspectives and opinions give any idea a reinvigorated, recreated life. An idea that is hidden for only one to see cannot reach new heights and exceed boundaries, which is why collaboration is so powerful.
Joining forces with other creative, sometimes contrasting minds can generate monumental outcomes. For instance, Steven Johnson, author of “Where Good Ideas Come From” references Apple’s prime example of idea collaboration. When Apple was trying to brainstorm their design for retail stores, they wanted a place the customer could come – and want to be. They wanted to change the game and look beyond direct competitors to create an environment where their customers would thrive.
Apple went on to study not other technological retailers, but high-end hotel chains, sending their employees to the Ritz Carlton training program. The principal notion from the program was that customers loved going to the concierge. Where whatever the customer would ask for, the employees would eagerly help with. What brilliance was conceived? You guessed it, the Genius Bar.
Sharing and exchanging ideas can lead to the unknown and exhilarating. I encourage you to exchange some thoughts with your fellow creatives and see what magic you can make.
This post was inspired by the TED Radio hour “What is Original” with Steven Johnson, Elon Musk and more. Watch it here.