There are so many free tools available for small businesses to utilize.
Example: Facebook live.
Some of the benefits?
Facebook notifies each of your followers you are going live. How’s that for grabbing their attention?
It gives you a chance to engage with your following. They can ask you questions or comment while you’re going live – and you can answer them then and there!
Video is the play right now. It seems that algorithms are considerably favoring them.
You can’t fake it. People want to see the face behind your brand. The real, true you. Not all of us are movie stars – and that’s what makes it even better. It doesn’t matter if you mess up or stutter – you’re showing your true, vulnerable self – and that’s what builds a life long connection.
Give your following the opportunity to see what’s going on behind the closed doors. This is also huge for relationship building. Your following will attach themselves more to your brand if there’s an emotional element involved, not just product, product, product.