Happy 2019…now let’s rock!!
Below are two gifts created for us by Gary Vee. If you take the time to listen, I predict lots of winning for you in 2019.
PODCAST 1 Lesson: USE Your Personal Brand!
PODCAST 2 Lesson: Don’t Be a Vanilla Marketer – FB/Insta ads allow us to segment – take advantage (while it’s cheap!)
After you’re done, let me know when you’re ready to create a digital strategy you’re proud of.
I even included my own show notes below – what I believe to be the most valuable parts of the episodes.
7:00 Just making sure. You’re running facebook ads?
16:00 Can I ask you a crazy question? Have you thought about building your brand? I think that is the biggest wildcard. But if you ask me how it becomes big, it’s how you became big. There’s a new way to become big.
18:30 I’m not joking when I tell you, that if you asked me, push comes to shove, to be historically correct, on the thing that made your business big, it would be a human being following you around with a camera every day.
19:45 Follows you around. It’s you having business meetings. It’s a show. It airs on Facebook and YouTube. And I believe it would be the biggest gateway drug to the growth of your business.
20:38 They [your prospect/customer] just want to see the truth.
25:07 It could be Cheers. It could be Sex in the City. It can be anything you want it to be. You’re in control of the final edit.
25:30 You have to show vulnerability. You have to show humanity. You have to show the shit you don’t want to show, otherwise you’re back to television.
3:50 I only care about long term branding and marketing.
9:40 This is the golden era to market on Facebook, Instagram & Youtube.
12:53 I don’t think you should show your logo in the first 3 seconds. I have unlimited data on sales and results that show that’s a bad idea. While everyone talks about shorter and shorter, you can make a very bad 6 second video, you can make a remarkable 3 minute video. People will watch 4 minute videos if you make something remarkable. If you make a 4 min video that is good and actually interesting its far more likely they’ll see that than a 15 second commercial that just talks about the price of something, or an ad.
23:28 Instagram story ads are so grossly underpriced it’s almost uncomfortable.
24:41 People are making one video and putting it on YouTube and Facebook. We’re not producing creatively natively, contextually to the platforms we’re marketing on. We’re using television mentality for the internet. It’s remarkably wrong.
25:23 The sheer amount of attention on mobile is extraordinary.
25:50 I’m a simple guy. Tell me where the attention is. Tell me what the cost is. Do I think that’s right? Can I create creative to fill it at a low enough cost that I can test 7, 15…This is not A/B testing, this is A-quadruple z testing.
27:00 Brand campaigns and television are vanilla because you’re trying to reach everybody. If you start from the bottom you can go after expats from the UK vs. expats from the US. If you know thats who you are going to reach, you know your message will be slightly different.
36:01 When you look at gymshark and fashion nova. The biggest spenders are people you’ve never heard of, but you’re about to hear of in 24 months. When there is underpriced attention, the biggest spenders become the leaders of the next generation.
38:45 If you know you’re getting in front of a 27-33 year old who makes 100k a year imagine what you’d say. It’s going to be different than what you would do to a 55-80 man who makes 40k a year. Yet we don’t make content like that.
40:35 There are companies that have gone from 0 to 600 mil in revenue in the past few years on the back of only Instagram and Facebook.
40:45 I think every company here should have a daily podcast. Act more like a media company than an advertiser.
42:50 Film everything. Create 80 pieces of content from it.
48:25 Authenticity is completely mapped to lack of fear. SO from a corporate perspective it’s driven by fear. It’s all defense.