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Social Media: What Makes You Stand Out ft. Chelsea Leifken

Kimberly Reddington · July 30, 2015 · Leave a Comment

Screen Shot 2015-07-30 at 2.58.46 PMI have a story that I have told each social media client that I speak with at one point or another, and now I would like to share it with you

Back in February was my first visit to the NYNOW show at the Javits Center in NYC. The NYNOW is a huge trade show for home + lifestyle with over 2500 exhibitors. Knowing I was soon to be trekking to NYNOW, I hopped onto Twitter and did some exploring of the hashtag #NYNOW. This way I could get a better understanding of who I was going to meet before even stepping foot into the event. With over 2500 exhibitors, a little prior research to hone in on who I really wanted to meet would have to pay off, right?

Well, it sure did. I announced to Twitter that I would be attending the event by tweeting #NYNOW on my account. Very shortly after I received a message and a tweet from the infamous Chelsea
Leifken, designer of luxury home accessories including the pillows here.

“Booth 1871 – looking forward to meeting!!” I did a little research, checked out her online presence, and knew I would not be leaving NYNOW without meeting her. She was the one person I knew I had to meet, prior to even stepping foot in the building. Her energy was simply contagious.

Screen Shot 2015-07-30 at 4.04.30 PMSo when the big day came, getting to meet Chelsea and her equally as awesome sister Lindsey was the highlight of the show for me. Until this day, I don’t think I have met a more badass, creative, inspiring set of friends. Chelsea’s ambitious attitude beams through her product line: encouraging, motivating and edgy.

Chelsea and Lindsey made an everlasting impression on me from the start. To this day I retell the story of connecting with the Leifken sisters.

What makes you stand out is your effort and authenticity, and through social media Chelsea connected with me, a like-minded individual, ahead of time. Chelsea stood out and made an impact, how are you going to stand out?

Check out Chelsea Leifken here. And word on the street: coming soon are some custom painted leather jackets!

Collaborate, Create, Inspire, Motivation, Uncategorized

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