If I were buying new shoes, would I just want a regular pair of new shoes, or would I want new shoes that I could TALK about..
Tom’s shoes has mastered this business concept. For every pair of shoes purchased, one pair of shoes is donated to a child in a developing country. This social-model has already allowed Toms to donate over ten million pairs of shoes to those in need thus far.
If you purchase a pair of Tom’s shoes, you are not just purchasing a pair of shoes. You are purchasing a STORY that you can talk about. A story with a good cause that can be told over and over again, exponentially. The most authentic, trustworthy and valuable form of marketing there is.
Think about this concept next time you are evaluating your product or service, what can make you stand apart? I would love to hear more about how your business stands apart – share below!